Latest Issue
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Issue No. 2: The AI in Government Issue
Issue No. 2 explores how artificial intelligence is reshaping trademark examination, legal analysis, and intellectual property strategy. This issue examines the USPTO’s expanding AI toolkit, trademark distinctiveness, trade-secret timing, copyright damages, and practical approaches to identifying and protecting intangible assets.
Latest Articles
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OpenAI v. EUIPO: Recognition Does Not Equal Distinctiveness
The EU General Court upheld the partial refusal of OPENAI as a trademark, finding the term descriptive for certain AI-related goods and services. The decision highlights a recurring tension in brand strategy: a name that clearly communicates what a business does may also be more difficult to protect as a trademark.
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USPTO Brings Scout LLM to Trademark Examination, Expanding Its AI Toolkit
Artificial intelligence is reshaping the mechanics of federal trademark examination. New USPTO tools may accelerate processing, improve access to information, and strengthen trademark searching—but greater technological capacity does not replace the legal judgment required to evaluate registrability and risk.
Previous Issues
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Issue No. 1: The Digital Identity Issue
Issue No. 1 explores how artificial intelligence is transforming brand creation, trademark strategy, digital identity, and intellectual property protection. This edition examines AI-assisted branding, international trademark rights, the proposed NO FAKES Act, and practical strategies for protecting brands in an increasingly AI-driven marketplace.